Following best practices could fix a bad hashtag or improve a decent one. Let's look at how this hashtag compares.
Great hashtags are under 10 characters and never more than 20. Your hashtag is characters, which is good, and will make it easy for others to read, remember, and type.
Some special characters, like dashes and spaces, should be avoided. To be considered a valid hashtag, you need to remove any spaces or special characters. Right now, it contains characters that could be problematic in both display and for users trying to type them in. Twitter won't make it so users can tap the hashtag and see related posts if it doesn't follow this rule.
All CAPS is a no go, but all lowercase or CamelCasing will work well. Hashtags are not case sensitive, so go with whatever letter casing makes it the most readable, and try to stick to that casing in all of your marketing materials. Your hashtag isn't all caps, which is good. Unless it's an acronym, all caps should be avoided.
Your hashtag is using Roman characters only, which is ideal as it will be easier for people to type in the hashtag without any special keyboard support. Depending on where your event is taking place, it might be good to have a few variations, for example, one using an umlaut, and another hashtag without it.
Since hashtags cannot be reserved or claimed, others may be using the same hashtag for their events or purposes. For a good hashtag, you want to make sure that not only is it short and memorable, it's also not one that's already being used by someone else. If you do use one that's already being used by another event, your posts can get mixed up and neither event would know which post was for their event. That's bad for both you, the other event, and your guests.
In terms of volume, your hashtag is good since it hasn't been used within the last ten days.
Frequency is a measure of how often your hashtag is showing up each day. Frequency can be more important than volume as it tells you whether your hashtag will end up mixed together with posts for another event using the same hashtag.
Your hashtag's usage frequency is good. On average it's showing up only times per day.
There's not much to improve here. For Twitter, we think it's good.
You can also visit the Best Practices tab for ideas on a better hashtag.
Since hashtags cannot be reserved or claimed, others may be using the same hashtag for their events or purposes. For a good hashtag, you want to make sure that you're not using one that's already being used by someone else on the platforms you'll be using for your event—and even if you're not using specific platform, you should still make sure there aren't many uses on the other platforms, since your guests may use those platforms anyways. If you do use a hashtag already being used by someone else, your posts can get mixed up and neither of you will know which post was for their event. That's bad for both you, the other event, and your guests.
In terms of volume, your hashtag is good since it hasn't been used within the last ten days.
Frequency is a measure of how often your hashtag is showing up each day. Frequency can be more important than volume as it tells you whether your hashtag will end up mixed together with posts for another event using the same hashtag.
Your hashtag's usage frequency is good. On average it's showing up only times per day.
There's not much to improve here. For Instagram, we think it's good.
You can also visit the Best Practices tab for ideas on a better hashtag.
